Why is it essential for businesses to have a MARKETING PLAN about CO2 emissions Scope 3?

by VesselBot’s Marketing Team

March 8, 2023
Why it is essential for businesses to have a MARKETING PLAN about CO2 emissions Scope 3

Let’s analyze the importance of a Marketing Plan:

Creating a marketing plan is essential to your business in order to articulate, communicate and set your goals, strategies, and tactics for achieving success. In addition, a marketing plan helps ensure that everyone involved in the company (from the lowest to the highest level) is on the same page regarding marketing goals and objectives.

It also helps create a sense of ownership among employees and encourages them to care about the business, helping build the team and unity. A good marketing plan can also provide valuable metrics (it’s good to set some KPIs about your goals) that allow your company to track progress and make timely adjustments. Finally and most importantly, a marketing plan helps you to ensure that your company (employees & stakeholders) is working towards a unified goal that everyone is invested in (and we are not only talking about money but also resources, working hours and staff).


Now let’s analyze why having a MARKETING PLAN about CO2 emissions Scope 3!

These are the 4 most important reasons for having a CO2 Marketing plan. Whatever you do, you must follow these 4 basic steps.

1. Identify and prioritize high-impact emissions sources: 

Identifying and prioritizing high-impact emissions means assessing the emissions that have the most significant potential to cause environmental and health impacts and then prioritizing those sources to target resources and efforts better. This process should include understanding the sources of emissions, the magnitude of emissions from each source, and the potential effects of the emissions on air quality and health. It should also consider the effectiveness of available control technologies and the costs of implementing those technologies. Once identified and prioritized, emissions sources can be targeted for further assessment and control efforts.

The first step to reducing emissions from Scope 3 activities is to identify the sources of emissions responsible for most of your organization’s total emissions. This can be done through an emissions inventory, which will help you understand where emissions occur, how much is being emitted, and where the highest-impact reduction opportunities are located. 

2. Set emissions reduction targets: 

Setting emissions reduction targets is a way to help reduce overall emissions of greenhouse gases and other pollutants. Governments and international organizations such as the United Nations Framework Convention on Climate Change (UNFCCC) often set these targets. However, European law* significantly differs from American law about CO2 emissions. The targets set indicate the desired level of emissions reduction over a given period, typically expressed as a percentage of the total emission levels in a reference year. Microsoft is an example of a company that has set targets for CO2 emissions. Microsoft has committed to reducing its emissions by 75% by 2030, compared to the levels in its 2013 baseline year. This goal has been certified as being in line with the Paris Agreement. Microsoft also aims to be carbon negative by 2030, meaning it will remove more carbon from the atmosphere than it emits.

These targets are intended to guide policies and investments to reduce emissions and meet climate goals. For example, the European Union has set a target to reduce greenhouse gas emissions by at least 40% compared to 1990 levels by 2030.

Once you’ve identified and prioritized the high-impact emissions sources, you can set ambitious targets for reducing emissions in those areas. Make sure to clearly and precisely communicate these targets to your stakeholders and track progress over time to ensure you’re on track to meet them. 

3. Develop strategies to reduce emissions: 

Developing strategies to reduce emissions can involve a variety of approaches. Here are the basic ones that are a “MUST HAVE”.

  • One strategy is to switch to renewable energy sources, such as solar, wind, and hydropower, which produce no emissions. 
  • Other strategies include improving energy efficiency, investing in green infrastructure, and implementing emissions standards or taxes. Additionally, improving public transportation systems and encouraging people to use more efficient vehicles can help reduce emissions. 
  • Finally, increasing public awareness about the importance of reducing emissions and promoting sustainable practices can help motivate individuals and organizations to do their part in reducing emissions.

Develop strategies to reduce emissions from the high-impact sources you’ve identified. This could include the use of renewable energy sources, the adoption of energy-efficient technologies, the implementation of demand-side management strategies, or the optimization of supply chains and logistics. 

4. Measure and report progress: 

Measure and reporting progress means tracking the progress of a project, program, or goal to assess if it is being completed as planned. This could involve tracking milestones, costs, and timelines depending on the project. Once the progress is measured, it can be reported to stakeholders and other interested parties to provide a clear understanding of the progress that has been made. It’s also a good idea to report it to the public. This can help your organization or product increase sales, as customers are increasingly sensitive about sustainability issues every day. In addition, this can help ensure that your project is on track and can help identify areas for improvement if needed.

Develop a system for tracking emissions from Scope 3 activities and reporting progress against emissions reduction targets. (You can outsource the tracking system to a company that accurately measures CO2 transportation Scope 3 emissions). This will help demonstrate transparency and accountability and can also be used to identify areas where additional emissions reductions can be achieved.

* In Europe, measurements and activities for Sustainability started in July 2020. The goal is to reach a climate-neutral economy in the EU by 2050. A central goal is reaching a 55% reduction in emissions by 2030. Therefore, data Collection must start NOW since companies in Europe must start reporting for CO2 emissions Scope 3 by 2024 with data from 2023.

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