“For the last 5,000 years of shipping the business model had not changed too much. Changes in Information and Communications Technology (ICT) make a new business model viable. The “Smart-Shipping” model focuses on the transport performance of the company/fleet as a whole, rather than a collection of individual ships, resulting in wide reaching improvements in transport productivity; safety; personnel development; and logistics. (Dr. Martin Stopford)
Ship owners and charterers wishing to charter a vessel have to go through the complex and time-consuming manual process of reviewing thousands of emails with offers from Shipbrokers in order to identify prospective matches.
Currently ship owners and charterers rely extensively on the information provided by the brokers with whom they cooperate regarding the prevailing market hire rates at given ports.
Choosing the right Charterer / Ship Owner to cooperate with, is a very sensitive process which needs to be executed in a very timely manner.
The manual way in which chartering is currently processed and the number of different mediums used makes it a very tedious process for both parties and does not allow either to effectively make the best possible informed decision.